It’s about the data. Yet we chase the tools driving the data. But wait (you say)! We have our databases. That’s part of the IT. That’s where our information is stored. We need the IT to get to our information. It’s OUR information. Well, yes… sort of.But not really. Your company does store data into the databases related to your company, usually inside a proprietary database that is part and parcel to the software you’ve purchased.
Most-or at least a great deal-of that data is duplicated in other systems, some internal to your company, but most certainly in some other external system. And setting up a database is hard work, what with getting items identified, parsed, moved into the proper fields, verified, and such. It takes time and manpower which translates into dollars spent.